Adidas Originals is making waves this summer with their new global campaign, ‘The Original’ – an ode to timeless style, culture and the legendary sneakers that have influenced generations. Featuring a stylish short film and a focus on three of their most iconic silhouettes, this campaign exudes pure sneaker heritage.
Throwback with style: the Adidas short film
The campaign kicks off with a cinematic short directed by Thibaut Grevet. The video starts in black and white with a lone dancer, and quickly bursts into color as the crowd joins him – accompanied by Only You by The Platters. A simple yet powerful visual metaphor: style is timeless, and you’re never alone with your Originals at your feet.
Three timeless silhouettes in the spotlight
At the heart of this campaign are three Adidas classics that continue to prove their relevance, even in 2025:
- Adidas Samba OG : once developed for indoor soccer, but now an indispensable part of the street style scene.
- Adidas Handball Spezial : retro vibes with a modern edge, loved by fashion fans and sneakerheads alike.
- Superstar II: the model that merged hip-hop, basketball and pop culture – recognizable by the shell toe and the OG vibes.
These models are not only heritage, but also a look into the future. And honestly, who didn't rock a pair with pride back in the day?
More than sneakers: Firebird fits & Originals style tips
In addition to footwear, classic garments are also being revived. Think of the iconic Firebird tracksuit with its subtle shine and three-stripe flair. This kind of retro sportswear is making a comeback in current fashion trends, especially when combined with modern pieces such as an oversized hoodie or cropped top.
Want to create a true original fit yourself? Combine your sneakers from our collection with vintage-inspired clothing and subtle accessories . Bonus points for those who go for matching colours or play with texture (think suede or mesh).
Why these classics are booming again
Retro sneakers have been back for a while – but what makes models like the Samba or Spezial so strong in 2025?
- Authentic looks: They bring history with them – and that really feels true in a world full of fast fashion.
- Versatility: Wear them under cargo pants, jeans or even a skirt. Anything goes.
- Comfort: Old doesn’t mean old-fashioned – these models are still surprisingly comfortable on feet.
And let's admit it: sometimes you just want to go back to basics – to a sneaker that doesn't shout, but is seen.
A step back to move forward
With this campaign, Adidas shows that true style doesn’t disappear, but moves with the times. The Samba, Spezial and Superstar prove that classics always come back – stronger than ever. Do you already have a few of these style icons in your rotation?
Which of these OG Adidas models would you most like to rock this summer? Let us know in the comments!
